Archive for September 2007
SALES PRO FORMA
Below is an example #1 of a bioblog form (Pro Forma) that is used to get the basic facts across without resorting to the usual resume tactics of piled on paragraphs and action verbs + keywords + the latest trendy buzz phrases. By employing skillful images and graphic manipulation, the message–rather than being lost in the job descriptions–is brought to the surface as a clear-cut selling point.
GLOBAL MIX
Sometimes it makes sense, from an advertiser’s perspective, to shock before the statement; of course, in a bioblog, the shock should be harmless and relevant, so in this sample the “global” and “international” nature of the bioblog has a bit of the message subliminally slipped into it. This person is no local yokel and has sufficient work experience to be able to talk about it in the broadest terms.
BEHIND THE MASK
This bioblog could be either a man’s or a woman’s because the image is neutral. The tagline is MARKET and a very traditional “summary of qualifications/experience” occupies the main space. This bioblog shows how easily an encompassing image can carry the load to stop the reader in their tracks, and wonder more about what this is all about.


