BIOBLOGS: 21ST CENTURY RESUMES

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BIOBLOGS ARE REAL ADS

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This recent Marriott ad seen in many magazines is already close to being a bioblog because it relies on a single driving image–that of a self confident, successful Road Warrior–to capture attention and make a simple point: that he can work anywhere, get the job done, make decisions on the fly even in his pajamas. It implies a certain degree of adaptable strength and a flexibility of character under duress: his creative character at work, actually, which is the point of creating a powerful bioblog. Look how easily this trendy ad can be converted into a more detailed bioblog that combines the attention grabbing image with traditional resume data.

THE ORIGINAL AD

original-ad.jpg

THE BIOBLOG FROM IT

ad-bioblog.jpg

Written by 1stbioblogger

November 13, 2007 at 4:32 pm

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